Button color testing: Summer AC Installation page hero CTA
How it works: Each visitor to the Summer AC page is randomly assigned one of four button colors for their entire session. Impressions (button shown) and clicks are tracked. Use CTR (click-through rate) to determine the winner.
Button Color A/B Test Results
Test: summer_ac_hero_cta_color · Each visitor is assigned one color for their session.
Red (Current)146 shown · 2 clicks · 1.4% CTR
Navy Blue149 shown · 0 clicks · 0.0% CTR
Forest Green121 shown · 2 clicks · 1.7% CTR
Amber157 shown · 3 clicks · 1.9% CTR
Page: /summer-ac-installation · Button: hero "See Your Price Now" CTA · Reset a user's variant by clearing localStorage key ab_test_button_color_variant